ICAST 2012: Ima

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New Bass Tackle for 2013 from Ima

Bone FlitAt the annual ICAST trade show to be held in Orlando, Florida in July 2012, vendors in the sportfishing tackle industry unveil all the new tackle they’re planning for 2013.

New! Bone Floating Flit 120 Jerkbait

Ima Lures introduced its original Flit 120 jerkbait model in 2007 and two years later, the company brought the Flit 100 to market, for times when the bass “want a snack, not a meal.” Both the Flit 120 and 100 have earned a respectable place in the savvy bass expert’s arsenal today.

Now Ima adds a third member to the series – the Bone Floating Flit 120 has the same profile as the original Flit 120, but its made of a different plastic that keeps it higher in the water column and it has a unique, brightly-colored lip.

Michael Murphy

Michael Murphy

“This new lure is deadly around shallow grassy areas and the highly-visible lip makes for some incredibly brutal visual strikes,” says Matt Paino, VP Sales of Ima Lures.

South Carolina pro Michael Murphy, a jerkbait expert and one of driving forces behind the earlier iterations of the Flit, raved about the characteristics that distinguish this new family member: “The plastic has a different density and that’s what really sets it apart,” says Murphy. “You can fish it with a variety of retrieves, but it really excels when you wake it. People tend to fish too fish when they wake a bait but with this one it’s easy to get the cadence exactly right. During the pre-spawn or spawn, it’s like nails on a chalkboard for big female bass.”

Ohio pro Bill Lowen used the Floating Flit successfully in two early season Elite Series events in Florida, but says it’ll also be deadly on smallmouth in clear waters from east to west, and most certainly in the Great Lakes. “I’d say it’s the best floating jerkbait I’ve ever tied on a rod,” Lowen stated. “It’s very buoyant, but it’s also wild and erratic, like the original Flit, which is something you don’t see in other floating jerkbaits.”

“The strikes you get on this lure are really explosive, like what you’d get on a frog,” Murphy added. “And because the bills are painted in bright colors (like many Japanese lures) that’s a good strike indicator.”

New! PinJack 200 ~ Small Profiled, Mid-Depth Crankbait

PinjackBuilding on the success of its Square Bill and Beast Hunter crankbait models, Ima introduces the PinJack 200, a small-profiled, mid-depth diver that fuses Japanese artistry to the needs of bass anglers around the globe.

Bassmaster Elite pro Fred Roumbanis says. “It’s like a mini Beast Hunter with a Square Bill body. It hits a spot that not a whole lot of crankbaits do. With 10- or 12-pound line you can get it down in that 8 foot range in a hurry.”

South Carolina pro Michael Murphy added that the new lure has certain attributes that others in its class do not. “It is very castable and comes through cover incredibly well. In fact it’s almost impossible to hang up,” claims Murphy.

Fred Roumbanis, Bill Lowen

Fred Roumbanis, Bill Lowen

When fish are scattered in the pre-spawn and post-spawn phases, this lure can locate them quickly as they go to or from their spawning grounds. With its unique wobble and roll action, it has a different acoustic pattern than any other small crankbait on the market and it has proven deadly on even wary bass. In fact, Roumbanis said that oftentimes after he catches a few fish out of a school with a Beast Hunter, he’ll go back through the area with the PinJack to try to eke out a few more bites. Usually the one-two punch pays big dividends.

Ohio pro and noted crankbait aficionado Bill Lowen added that this lure, like all Ima products, runs exceptionally true on every cast, which makes it deadly for fishing in current. He’s made sure that some of his signature colors, like “Lowen’s Hush Hush” are available to everyone!

About Ima Lures

Established in 1998, Ima Japan is one of the most prestigious and renowned manufacturers of hard baits for both saltwater and freshwater species in Japan. Since opening a US office in 2007, the company has been bringing innovative, imaginative and realistic pro-inspired lures to the US market. Ima products are marketed and distributed in the US through Optimum Bait Company in Temecula, California.

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